How to Become a Model in India? 2025

I’m Rohan Sharma, a 27-year-old male model based in Mumbai, known for strutting down the runway at Lakmé Fashion Week and starring in campaigns for brands like Raymond and Cult.fit.

My journey into India’s modeling industry has been a blend of grit, hustle, and learning to embrace my unique look.

As a male model, I’ve faced stereotypes, rejections, and breakthroughs in an industry that’s rapidly evolving.

If you’re a guy dreaming of becoming a model in India by 2025, let me share my story and guide you through the steps to break into this dynamic field.

It’s not just about a chiseled jawline—it’s about discipline, strategy, and owning your presence.

The Beginning: Finding My Calling

My modeling journey kicked off in 2017, when I was a 19-year-old engineering student in Bengaluru.

I was tall—6’1”—and athletic from playing cricket, but modeling wasn’t on my radar until a friend dragged me to a college fashion show

I walked the ramp in a denim jacket, and the crowd’s energy hooked me. I realized modeling could be more than a hobby—it could be a career.

In 2025, India’s male modeling scene is thriving, with demand for diverse looks in fashion, fitness, and e-commerce.

If you’re passionate about style and self-expression, you’re already on the right track.

You don’t need a degree to model, but finishing high school shows professionalism. Most agencies prefer guys aged 16–30, though commercial modeling has no strict age cap.

By 2025, the industry values inclusivity—whether you’re fair-skinned, dusky, lean, or muscular, there’s a place for you.

My medium-brown complexion and athletic build made me stand out, and that’s where my journey began.

Step 1: Getting in Shape and Building Confidence

Male modeling demands a fit body and a resilient mind. When I started, the industry favored tall (6’0”+), lean guys with defined features, but by 2025, standards are broader.

My 6’1” height and 32-inch waist worked for runway, but my gym-toned physique landed fitness gigs. Agencies now seek varied builds—slim for high fashion, muscular for fitness, or relatable for ads.

I hit the gym five days a week, mixing cardio (5 km runs) and strength training (deadlifts, bench presses). Nutrition was key: I ate high-protein meals—chicken, eggs, lentils—and cut junk food.

Hydration (3 liters of water daily) kept my skin clear. Mental health mattered too—early rejections hit hard, so I practiced meditation to stay focused.

In 2025, fitness modeling is massive for guys, with brands like Nike seeking athletic models. Start now: join a gym, try HIIT workouts, and build mental toughness through yoga or journaling. Confidence is your biggest asset—own it.

Step 2: Creating a Killer Portfolio

Your portfolio is your ticket to auditions. In 2018, I spent ₹15,000 on a professional photoshoot in Bengaluru.

We shot four looks: formal (suit), casual (tee and jeans), traditional (kurta), and fitness (gym wear).

The photos highlighted my versatility—crucial for male models aiming for diverse gigs.

By 2025, digital portfolios are standard, shared via Instagram or agency platforms.

Hire a reputable photographer (check UrbanClap or Instagram for local talent). Include headshots, full-body shots, and varied outfits—minimal makeup to show your natural look.

If funds are low, collaborate with budding photographers for free shoots; many advertise on social media.

My portfolio got me noticed by a Mumbai agency, proving its value. Update it yearly to reflect trends like sustainable menswear or streetwear, which are huge in 2025. A strong portfolio opens doors—don’t skimp on it.

Step 3: Signing with a Legit Agency

Agencies connect you to opportunities. In 2019, I moved to Mumbai, the hub of India’s fashion industry, and researched agencies online.

I signed with a mid-tier agency after verifying its credentials. Top agencies like Toabh Talent or Inega represent male models for runways, ads, and e-commerce, linking you with designers like Manish Malhotra or brands like Flipkart.

To find an agency in 2025, check platforms like Dazzlerr or Models n Trends for verified listings in Mumbai, Delhi, or Bangalore.

Submit your portfolio with stats (height, chest, waist) and experience. Avoid scams—legit agencies don’t charge upfront fees.

I dodged a shady outfit asking ₹40,000 for “portfolio services.” Attend open casting calls, often posted on Instagram or agency websites.

My agency booked me for a Peter England ad within six months, a game-changer. A good agency is your advocate—choose wisely.

Step 4: Nailing Auditions and Networking

Auditions (or “go-sees”) test your mettle. My first audition in 2019 was intimidating—30 guys, all fit and confident, vying for a single spot.

I stood out with a strong walk and relaxed vibe, booking a small catalog shoot.

By 2025, virtual auditions via Zoom are common, but in-person castings dominate for runways.

Practice poses (search “male model poses” on YouTube) and keep your grooming sharp—clean haircut, trimmed beard, clear skin.

Networking is everything. I met a stylist at a fashion event who recommended me for a Levi’s shoot.

In 2025, Instagram is a goldmine—my 30K followers helped me land a Puma campaign.

Post professional shots, reels of your walk, and engage with brands or photographers.

Attend menswear launches, fitness expos, or fashion weeks to connect with industry pros.

For male models, events like GQ Men of the Year are prime networking spots. Build relationships—they lead to gigs.

Step 5: Exploring Modeling Types and Specializing

India’s male modeling scene offers diverse paths. I started with commercial modeling—ads for Titan watches—before moving to fitness modeling for Decathlon and runway for Tarun Tahiliani. Here’s what’s trending in 2025:

Fashion/Editorial: High-fashion shoots for GQ India or Vogue Men, needing tall, lean builds (6’0”+, 30–32” waist).
Commercial: Ads for lifestyle brands (e.g., Manyavar), open to relatable looks and ages.
Fitness: Huge for men, with brands like Under Armour seeking muscular or athletic models.
E-commerce: Catalog shoots for Ajio or Myntra, requiring clean, versatile looks.
Character Modeling: For older or unique looks, like bearded models for luxury watches.

I specialized in fitness modeling, leveraging my gym physique for activewear campaigns.

Find your niche—runway if you’re tall and lean, fitness if you’re muscular, or commercial for broad appeal.

Take ramp walking or posing classes to refine your skills. My fitness focus aligned with 2025’s wellness boom, opening doors to global brands.

Step 6: Overcoming Challenges

Male modeling comes with unique hurdles. Early on, I faced skepticism—friends mocked modeling as “unmanly,” and my parents wanted me to stick to engineering.

The industry can be tough too; a designer once called me “too muscular” for couture.

Financially, starting out was rough—initial shoots paid ₹3,000–8,000. By 2025, top male models earn ₹30,000–1.5 lakh per gig, but beginners need side hustles.

Rejections are brutal. I lost a major Adidas campaign in 2021, crushing my confidence.

Mental health support—talking to a counselor—helped me bounce back.

Stay safe: verify contracts and avoid agencies promising “instant fame” for cash. For men, societal pressure to conform can weigh heavy—ignore it. Focus on your goals and build a support network of fellow models.

Step 7: Going Global and Staying Ahead

In 2024, I walked for a Milan Fashion Week brand, inspired by male models like Nakul Bhardwaj’s Versace stint.

India’s male models are gaining global traction. To go international, build a top-tier portfolio and sign with agencies with global reach, like Anima Creative Management. Learn basic phrases in Italian or French for overseas gigs.

In 2025, digital presence is critical. My Instagram reels of gym workouts and runway clips hit 50K views, landing me a Nike shoot.

Post consistently, tag brands, and collaborate with influencers on YouTube. Stay current with trends—minimalist menswear and eco-friendly brands are big.

For men, fitness challenges or reality shows like India’s Next Top Model can boost visibility. Keep evolving—take acting or grooming workshops to stay versatile.

A Turning Point: Rising Above Doubt

In 2020, I flopped at a major runway audition. My walk was stiff, and the casting director said I lacked “star quality.”

I was gutted, ready to quit. But a mentor pushed me to train harder, saying, “Your struggle is your story.”

I took ramp classes, practiced daily, and booked Lakmé Fashion Week a year later. You’ll face low moments—use them to grow stronger.

Conclusion: Your Spotlight Awaits

Becoming a male model in India by 2025 took me eight years of sweat, from college ramps to Milan. Start today: get fit, build a portfolio, sign with an agency, network like crazy, and find your niche. The industry’s tough—stereotypes, rejections, and financial strain test you—but the rewards are worth it. My first GQ cover felt like a trophy. In 2025, with India’s fashion scene soaring, your chance is now. I’m Rohan Sharma, and I carved my path. Grab your moment—India’s runways are waiting.

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Frequently asked questions (FAQs)

What are the essential physical attributes required to become a model in India?

The required physical attributes may vary based on the type of modeling. Generally, a good height, proportional body shape, clear skin, and confident personality are desirable qualities for fashion modeling. Commercial and plus-size modeling may have different requirements.

How important is it to have a modeling portfolio?

A modeling portfolio is crucial as it serves as your visual resume and showcases your versatility to potential clients and agencies. A well-crafted portfolio significantly enhances your chances of landing modeling assignments.

How can I find reputable modeling agencies in India?

Research online, attend fashion events, and seek recommendations from fellow models or industry professionals. Look for agencies with a good track record of representing successful models and positive client feedback.

4. Q: Should I consider unpaid modeling assignments to gain experience?

While some unpaid assignments can be valuable for building your portfolio and gaining experience, be cautious not to overcommit to unpaid work. Strike a balance between paid and unpaid opportunities, and ensure that the experience gained aligns with your career goals.

How do I handle rejection in the modeling industry?

Rejection is common, and it’s essential to view it as a learning opportunity. Stay positive, seek feedback, and use rejection as motivation to improve your skills and approach.

How can I stay updated with industry trends and changes?

Follow fashion magazines, websites, social media accounts of industry influencers, and attend fashion events and workshops. Networking with industry professionals can also help you stay informed.

Is it necessary to attend modeling workshops or training sessions?

While not mandatory, attending modeling workshops can help you improve your skills, gain insights from experienced professionals, and build confidence.

How can I build a strong network in the modeling industry?

Attend fashion events, engage with industry professionals on social media, collaborate with photographers and designers, and be proactive in networking events and auditions.

How long does it typically take to establish a successful modeling career in India?

The timeline can vary widely depending on factors like individual talent, networking skills, opportunities, and market demand. Building a successful modeling career may take several months or even years of persistent effort.

10. Q: What role does a positive attitude play in a modeling career?

A positive attitude is essential for handling challenges, maintaining professionalism, and building lasting relationships with clients and industry professionals. It helps create a favorable impression and makes you more appealing to potential clients.